Paolo Giachi - L.B.M. 1911 - Milan

L.B.M. 1911

Via della Spiga, Milan, Italy

Mono-brand store

The concept of the flagship store on Via della Spiga in Milan is a mix of present and past, vintage and modern, nature and metropolis. Plants are a key design element which coexist in harmony with raw concrete, vintage elements and contemporary displays which create the feeling of an urban jungle.