Paolo Giachi - Doucal's - Milan

Doucal's Via Gesù

Milan, Italy

Mono-brand store

The design of the store in the Quadrilatero della Moda shopping district of Milan focuses on expressing the identity of Doucal’s: a men’s shoe company steeped in the tradition of Italian craftsmanship while catering to the contemporary man. The look is of a vintage living room combined with an edgy terracotta wallpaper and simple brass displays which create a dandy style for this unique men’s store.