Paolo Giachi - Yi - Shenzhen


Shenzhen, China

Mono-brand store

The concepts of minimalism and high quality, the key words of the brand YI, were applied to the new store concept. The off-white resin floor with repetitive niches in white and stainless steel hangers are the dominant design features used. Only one niche kept in color black to show the brand’s different approach to the luxury world. A long diagonal feature wall hides the changing rooms and the cash desk area and creates an interesting and necessary division of the space. An army of mannequins plays a large role as they communicate the full look of the moment to the fashion-forward clients.