Paolo Giachi - Pokrovsky Passage - Yekaterinburg

Pokrovsky Passage

Yekaterinburg, Russia

Multi-brand store

The design concept of the multi-brand areas for a luxury department store in Russia. Modular units organize the large space, highlighting the products based on their type. The dark grey colour palette used in the handmade special treatment of juta and stucco on the walls provides a background for the brass metal displays which showcase the clothes and accessories. The material used for the floor is also used on the platforms to provide visual continuity.