Paolo Giachi - La bottega - Pordenone

La bottega

Pordenone, Italy

Multi-brand store

The challenge was to renovate and modernize an old-style store in the historical center of Pordenone, Italy. The white and minimal frames on the windows communicate the big change that occurred inside the store since the renovation. The entrance is dedicated to the men’s collection with a floor featuring a modern herringbone design created with a sun-aged wood. The panels are covered in linen with a special handmade treatment which is completed with aged-iron display elements for a masculine effect. The lower floor is dedicated to women and covered with carpet for a soft feeling and the display units are in white metal which gives a sense of lightness to the space. The changing room area is kept very private with a beautiful velvet curtain which is visible behind the accessories display in white metal.