Paolo Giachi - Gianfranco Lotti - Seoul

Gianfranco Lotti

Seoul, South Korea

Mono-brand store

A mono-brand store in the most important shopping district of Seoul, South Korea. The elegant design features neutral colours and sophisticated handmade surfaces highlighted by the subtle contrast between smooth and rough materials. The bags become pieces of art, creating accents of colour throughout the space. The essence of Florence is transmitted through the use of noble materials like marble for the entrance floor and linen on the walls.

Photography by Martina Giachi